From Creative Approval to Consumer Consent: Preparing for CMS’s New Era of ACA Marketing Oversight
Curt Black
CEO, Aproove
David Pickard
CEO, Phonexa
Join our webinar
From Creative Approval to Consumer Consent: Preparing for CMS’s New Era of ACA Marketing Oversight
The CMS ecosystem is shifting, and ACA marketing is under increased scrutiny.
With the release of the HHS Notice of Benefit and Payment Parameters for the 2027 Proposed Rule, CMS is signaling tighter oversight of ACA and under-65 marketing. Proposed updates include stricter standards of conduct and clearer prohibited marketing practices, formalized consumer consent documentation, and expanded audit and enforcement authority.
For issuers, brokers, web brokers, and performance marketing organizations, this means one thing: compliance and acquisition infrastructure can no longer operate in silos.
Marketing teams may soon need to prove (quickly and defensibly) what was approved, what went live, what consumers consented to, and how each lead or call moved through the funnel.
Join Phonexa and Aproove for this Amplify Webinar Episode as we explore how structured creative governance and lead-level traceability work together to create audit-ready, scalable ACA marketing operations.
What You’ll Learn:
• What the 2027 Proposed Rule signals for ACA and Exchange marketing oversight
• How evolving consent and documentation requirements impact scripts, forms, and lead generation
• Why “audit-ready” marketing evidence is becoming a business necessity
• How to align creative approval workflows with acquisition tracking and partner governance
• Practical steps to reduce regulatory risk without slowing growth
With the release of the HHS Notice of Benefit and Payment Parameters for the 2027 Proposed Rule, CMS is signaling tighter oversight of ACA and under-65 marketing. Proposed updates include stricter standards of conduct and clearer prohibited marketing practices, formalized consumer consent documentation, and expanded audit and enforcement authority.
For issuers, brokers, web brokers, and performance marketing organizations, this means one thing: compliance and acquisition infrastructure can no longer operate in silos.
Marketing teams may soon need to prove (quickly and defensibly) what was approved, what went live, what consumers consented to, and how each lead or call moved through the funnel.
Join Phonexa and Aproove for this Amplify Webinar Episode as we explore how structured creative governance and lead-level traceability work together to create audit-ready, scalable ACA marketing operations.
What You’ll Learn:
• What the 2027 Proposed Rule signals for ACA and Exchange marketing oversight
• How evolving consent and documentation requirements impact scripts, forms, and lead generation
• Why “audit-ready” marketing evidence is becoming a business necessity
• How to align creative approval workflows with acquisition tracking and partner governance
• Practical steps to reduce regulatory risk without slowing growth
ABOUT THE PRESENTERS:
Curt Black is the Chief Executive Officer of Aproove, a secure work management platform focused on collaboration, compliance, and the approval of mission-critical project documents. Under his leadership, Aproove supports Fortune 50 brands and government organizations in maintaining control, visibility, and compliance across complex workflows.
Curt brings a strong background in scaling high-growth technology businesses. He spent nine years at Google, where he played a key role in building and expanding two of the company’s fastest-growing verticals. He led the development of Google’s U.S. Elections business and product suite for political campaigns, and later managed global business partnerships with some of Google’s largest Media and Entertainment clients.
Prior to joining Aproove, Curt served as Chief Revenue Officer at Aktify, a conversational AI platform specializing in automated customer engagement across SMS, web chat, and dialer integrations. In this role, he oversaw business development, sales, marketing, channel partnerships, and revenue operations, driving growth and operational alignment across the organization.
Curt brings a strong background in scaling high-growth technology businesses. He spent nine years at Google, where he played a key role in building and expanding two of the company’s fastest-growing verticals. He led the development of Google’s U.S. Elections business and product suite for political campaigns, and later managed global business partnerships with some of Google’s largest Media and Entertainment clients.
Prior to joining Aproove, Curt served as Chief Revenue Officer at Aktify, a conversational AI platform specializing in automated customer engagement across SMS, web chat, and dialer integrations. In this role, he oversaw business development, sales, marketing, channel partnerships, and revenue operations, driving growth and operational alignment across the organization.
David Pickard is the Global Chief Executive Officer at Phonexa.
As Global CEO of Phonexa, David Pickard leads a performance marketing automation platform that helps networks, brands, and publishers optimize and streamline campaigns across calls, leads, clicks, email, SMS, and more. He drives the company’s innovation, global growth, and operational excellence, with a focus on strategic expansion and market leadership.
As Global CEO of Phonexa, David Pickard leads a performance marketing automation platform that helps networks, brands, and publishers optimize and streamline campaigns across calls, leads, clicks, email, SMS, and more. He drives the company’s innovation, global growth, and operational excellence, with a focus on strategic expansion and market leadership.
Over the past six years, Pickard has expanded Phonexa’s presence in the U.K. and strengthened its position in performance and affiliate marketing. His experience in launching and leading multiple digital marketing networks, particularly in financial services, underscores his expertise in scaling affiliate programs and lead generation companies.
With more than a decade of experience, Pickard excels in navigating the global performance marketing landscape. His vision is to position Phonexa as a worldwide leader, leveraging its enterprise-grade software to enhance workflows, optimize campaigns, and scale revenue.
Headquartered in Los Angeles, Phonexa operates in the U.K., Argentina, Ukraine, and Canada, with over 150 employees worldwide.
With more than a decade of experience, Pickard excels in navigating the global performance marketing landscape. His vision is to position Phonexa as a worldwide leader, leveraging its enterprise-grade software to enhance workflows, optimize campaigns, and scale revenue.
Headquartered in Los Angeles, Phonexa operates in the U.K., Argentina, Ukraine, and Canada, with over 150 employees worldwide.